David Pascal was always fascinated by record album cover art. At the age of 14, he was pouring over the richly detailed pages of Roger Dean’s Album Cover Album, a book that had considerable impact. He was enthralled with the visual representations of the audio content and hoped that some day he would become part of the process. Without a blueprint for success, Pascal embarked on a wide variety of experiences that would ultimately lead to the creation of his own record label.
Taking a break from college, Pascal talked his way into one of the lowest positions in the industry and ended up traveling the world. As a roadie, Pascal kept his hands full and his ears open, working alongside musical legends that ran a spectrum of styles, including Earth, Wind & Fire, U2, WAR, Weather Report, Jeff Beck, Prince, and many other New Wave and Reggae bands throughout the 80’s.
There came a point where Pascal decided to switch gears and develop his creative skills, so he decided to pursue a career in graphic design. Burning the midnight oil, he studied at the Art Center College of Design while simultaneously working at a Los Angeles-based advertising agency where he contributed to several major motion picture campaigns.
In 1984, he became the art director for Music Connection Magazine. By combining his visual artistic talents with his love of the music business, he took on some considerable responsibilities. Not only was he designing and assembling each bi-weekly issue; he was also writing numerous concert reviews and band profiles.
Pascal’s wingspan increased over time as he began working for a variety of entertainment-based advertising agencies and studios. In 1989, he partnered with Scott Page to found Walt Tucker Studios (later known as the popular CD-ROM developer 7th Level), whose multi-media production facility was involved with a wide variety of projects from merchandising to production and recording. Here, he worked with such musical giants as Pink Floyd, Aerosmith, The Rolling Stones, Bon Jovi, Janet Jackson, Toto and Metallica.
With over ten diverse years of experience under his belt, Pascal decided on independent employment. As a freelancer, several of his projects were CD packages. The early influence of album art had come full circle, and now he was designing packaging for companies that included Elektra, A&M, Interscope, Warner Bros., as well as numerous independent labels.
By 1994, Pascal was ready to take on something with a bit more substance, so he decided to start his own record label. With his experience in packaging, marketing and conceptual development, Pascal decided to release the sort of records that he would both buy and listen to for years to come. He was interested in music that could endure the test of time and trends. In a relatively short amount of time, the right opportunities started coming to him.
His first major undertaking was The Blue Hawaiians: Live at the Lava Lounge. A combination of positive reviews, national distribution and a cult-like following of the band ultimately put Pascal Records on the map. Believing in the potential of visually charged instrumental music, Pascal Records has caught the attention of companies like Guess? Jeans, MTV, Nickelodeon and others for unique musical licensing.
Pascal Records has developed and released music that "fits" within its catalog, but intends to explore the limitless diversity of instrumental music on future releases. From Surf/Lounge to Avant/Spy/Jazz to Space/Classical to Ambient/Trance, Pascal Records is committed to bringing the listener a standard of quality that can be relied upon, without compromising an adventurous spirit.
Recently, Pascal has begun the most comprehensive production to date-- fatherhood. David Pascal lives with his wife and young son in Southern California.
Witness Pascal's forray into rock stardom :: Requires Quicktime
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